In 2017, I was employee #5 and Head of Growth at Loop, a B2B reverse logistics startup. We helped brands cut costs and retain revenue by automating the returns & exchanges experience.

I acquired, closed, & onboarded the first 100 customers as a team of 1.

We were attacking a well-funded competitor that had 8x more sales reps and 10x more customers.

I uniquely positioned our sales pitch & created a pricing model that exploited their weaknesses. Their business closed in 2023.

In 2019, I founded the product marketing department at Loop.

We raised our Series A and rapidly hired engineers, sales, and support. Communication broke down & we needed a team to continuously built assets that connect the dots.

In 2020, I hired & managed the growing product marketing team at Loop, supporting 4 product managers and more than 50 new feature releases.

We created the product launch playbook, sales enablement playbook, and new hire training playbook.

In 2021, I left to become co-founder & CEO at Status, a B2B personalization startup. We helped brands capture first-party data by driving shoppers to create accounts.

I led fundraising efforts and closed our $2.5M pre-seed round.
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